1st March, 2013

Since Google’s latest update, content is once again king in the SEO world; and following increased customer demand for content writing, Birmingham SEO company, Essential Marketer, has enhanced its content marketing service to meet this growing need.

Not so long ago many content writers were hanging up their virtual pens, resigned to the fact that the production of quality SEO content writing was fast fading away with other SEO strategies deemed to carry more weight in the world of SEO.

Essential Marketer, Managing Director, Steve Feeney adds, “So many times we see poorly produced content on sites with poorly produced, unfocused content churned out at will with companies thinking they are fulfilling a content need; even worse, in many instances the content is duplicated which has a detrimental effect on a site post Panda Update.

“I’m delighted that Google has brought content back onto people’s radar and it’s something that we have always believed in and appreciated its true value. Google needs to see your site as an expert on your business; the more relevant, well-written content on your site will place you in a much better position than competitors who have poorly written content, which is often seen as spam by a search engine.“

Essential’s approach to content writing takes a holistic approach, starting with a content audit of a client’s site. The client is then taken through a systematic process to understand their content needs and apply this across all the available channels of marketing communication integrating SEO, social media, web marketing and much more.

“By taking a holistic approach a robust strategy and content marketing plan is produced which analyses the different messages a company puts out and looks at the right choice of mechanisms for distributing that content,” concludes Steve.

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