As qualified Google Partner PPC Agency, Essential Marketer has access to a wide range of tools and expertise to help your business make the most out of everything PPC has to offer.
To reap the rewards that PPC has to offer, the expertise of a professional PPC consultant may be required. Done correctly, PPC can:
Unlike most other forms of advertising, PPC can be easily measured to track results and measure ROI. Control of advertising costs and the vast array of targeting options are also key aspects of PPC that, when used correctly, contribute towards a successful digital marketing strategy.
PPC is an abbreviation of Pay-Per-Click, a form of internet marketing where a business only pays for online advertisements when their ads are clicked (although there are other forms such as pay-per-impression).
The most common places for PPC ad placements are on search engines and across Social Media – Google Ads, Bing Ads and Facebook being the most popular online advertising publishers. The most well known form of PPC is the practice of bidding on keyword phrases that trigger ads to show on search engines, but there are other powerful formats such as Display (also known as Banner ads), Video, Shopping, App and Smart. Display ads can be used for remarketing as well as our ‘CATCH‘ service.
PPC is generally used as a term to describe all paid online advertising, but other non-click based forms of online advertising are available. Pay-per-impression, pay-per-view and even pay-per-conversion are bidding strategies that are usually available for Display and Video based ads.
Google offer 6 types of PPC, or Campaign Types:
When discussing PPC, most Digital Marketing Agencies will be referring to Google Ads and Bing Ads platforms. However, pay-per-click advertising is also prominent across social media platforms such as Facebook, Instagram, Twitter & LinkedIn.
Formally named Google Adwords, Google Ads is a form of online advertising that Google generates revenue from. Depending on the ad format, Google Ads can display across various Google platforms and non-Google partner websites that have been approved to run AdSense, for example:
Microsoft’s answer to Google ads, Bing Ads or Microsoft Advertising publishes pay-per-click ads on Bing, Yahoo! And AOL search engines and across it’s partner networks. Generally, Microsoft Advertising follows the same functionality as Google Ads with search and display ads, with ads showing on search engine results pages and partner websites (global audiences), for example:
Pay-per-click advertising provides a highly targeted and efficient way of putting your website products and/or services in front of your target market.
This is perfect for both new and established businesses.
To generate almost instant traffic to a new website that won’t be ranking organically, PPC can be a very powerful tool. Display and Video ads can be utilised to spread brand awareness and reach potential customers.
PPC can be a great addition to an existing digital marketing strategy, especially if the competition is targeting your target market using online advertising. Websites that are ranking organically and receiving strong organic traffic can explore PPC to take a slice of the paid advertising pie.
Taking advantage of all PPC has to offer is a big job and often falls on a member of staff who can’t dedicate the time required to make it work well for the business. Many opt to outsource PPC Management to an external digital marketing agency who specialise in pay-per-click. As a Google Partner, Essential Marketer’s team are certified by Google to strategise and implement all available tools to get the best return from your marketing budget. Contact us today to discuss our PPC packages.