According to Google statistics, 46% of all Google searches are local. In the past few years, “near me” searches have increased by over 500%. Google My Business is all about local search. This includes searches made near your business and searches made outside the area with the location added.
For example, if a person is in Glasgow, they can just search for ‘accommodation’, but if they are heading to Glasgow later, they will search for ‘accommodation Glasgow.’
Google My Business (GMB) is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. GMB will help you to improve the appearance of your site in search results. Google My Business is essentially a local business listings service. Google local listing SEO is important. Local businesses need Google places SEO services to help improve their Google My Business listing.
Google My Business lets you manage how your business appears on Google Maps and Search including adding your business name, photos, location, and operating hours. GMB will also help you to monitor and reply to customer reviews.
With GMB, you will learn where and how people are searching for your business. Google My Business help will come in handy, which you can obtain from a Google My Business agency.
With Google My Business, you can create a great website in less than 10 minutes. It’s completely free and easy to create a website. You can edit the website from your phone or computer.
Google My Business enables you to post offers and updates directly to your business profile on Google. This will make you reach beyond just your followers.
Google My Business insights enable you to learn how customers are interacting with your business profile. Where are your searches coming from? How did people find you? GMB will provide all these answers.
With insights, you learn more about customer actions. Thus, you will determine how you are doing and areas that you need to work on to set yourself apart from the competition. Insights lets you review calls, clicks, business profile views, and more.
It is completely free to use Google My Business.
If you are doing business in any way you need a GMB listing. You don’t need to have a physical store to use GMB. Even web-based businesses should take advantage of this service.
They appear anytime people view your business across Google.
Essential Marketer will create professional photography and content for your listing. They will also optimise your listing for search engines.
Most likely, your competitors are already using GMB. Therefore, if you want your brand to have a competitive advantage online, you should create a professional-looking listing and optimise it.