Google Ads Agency Birmingham

We are a professional Google Ads agency offering ppc management services to businesses of all sizes in all industries. As a Google Partner we can assist you with all types of ads. We aim to optimise your budget to ensure that you get the most amount of high quality clicks as possible to grow your website conversions. All of our PPC clients have weekly meetings with a dedicated account manager to discuss improvements and changes to the account alongside discussing the performance of the campaigns.

If you would like to start a Google Ads campaign or improve the performance of your current campaign, contact us today.

What are the benefits of using Google Ads?

  • Drive traffic to your website fast
  • Increase brand awareness
  • Reach the top spot of the Google search engine results page
  • Reconnect with users that have visited your site through remarketing
  • Track conversions
  • Performance can easily be monitored
  • Reach users who are actively searching for you product/service
  • Choose your own budget
  • Very good targeting options

What is Google Ads?

Google ads, which was previously known as Google Adwords, is an advertising platform initially launched by Google in 2000. With Google Ads, you pay-per-click (ppc) so you are only charged when a user clicks on your ad and is directed to your website. There are various options of ads on the platform including: Search Ads (Text ads), Display Ads, Video Ads, Shopping Ads and Ad Grants. The search ads can be shown at the top of the page above the organic listings, as well as further down the results page. The benefit of this is that being at the top of the results page increases the likelihood of capturing the high quality traffic. As you only pay when the ad is clicked, you will generate impressions at no cost – which is great for brand awareness.

How does Google Ads work?

Google Ads works in a complex way and it is not just the highest bidder getting the best positions – which is why using a Google Ads agency can help you achieve the best results. The Google Ads auction is made up of your maximum cost-per-click as well as your quality score.

Some of the factors affecting quality score are:

  • The relevance of your ad
  • The relevance of the keyword searched to your ad group
  • The relevance of your landing page to the users search
  • The click-through rate (CTR) of your ad group
  • The past performance of your account

Ensuring that you have a high quality score can reduce your costs as well as improving your exposure as your ads are more likely to appear in better positions in the SERP.

Our Process





The cost of Google Ads

Many businesses are put off from running ppc campaigns as they believe that Google Ads costs a lot of money. How ever, using a Google Ads management company to manage your account can help massively at keeping costs down. You can always set a maximum CPC to ensure that you don’t bid more than you want to per keyword.

The cost per click of keywords is determined by a variety of factors. These include:

  • Competitiveness of the keyword
  • Industry
  • Geographic location
  • Quality score of your ads

By using our Google Ads management service we will aim to keep your CPC as low as possible to maximise your clicks.

If you would like to optimise your budget, speak to a specialist today.

Why would a business need a Google Ads agency?

We believe that everybody who is running, or is looking to start running, Google Ads could benefit from using a Google Ads consultant to help them. Using a Google Ads agency to manage your account will save you time, save you money, increase clicks and increase conversions.

Whether you are running a small campaign for your local business, display ads or video ads to maximise brand awareness, shopping campaigns for your ecommerce store or utilising all ad types to take your business to the next level our Google Ads experts can help you.

Why should someone choose Essential Marketer when looking for a Google Ads agency?

When looking for a successful Google ads agency it is important to choose a company that are specialists in the area of PPC – which we are. This is reflected in our Google Partner certificate.

We are an experienced agency who have been delivering positive PPC results for over 10 years. In 2018, we reached a new milestone of one billion impressions. Our clients have received over 10 million clicks and over 1 million conversions.

If you would like a professional company to manage your Google Ads account, contact us today.

137 Golden Cross Lane,
Catshill, Bromsgrove,
B61 0LA

Contact Us