Our Keyword Tool puts keywords at the centre of your SEO content strategy. Learn what people are searching for and build a cohesive content plan. This enables you to create pages focused on specific keyword groups and aligned with real search demand.
Bespoke Keyword Tool
Why We Built This
Most agencies rely on generic data. At Essential Marketer, we believe your website structure should be dictated by exactly what your customers are looking for—down to the specific phrasing.
We developed our own Keyword Intelligence Tool to go beyond simple lists. We analyse commercial intent, filter out the noise, and map high-value search terms directly to your website’s blueprint.
How It Works: The 5 Step Logic
1. Anchor Discovery
Everything starts with a seed. We input your “Anchor” keywords—the core topics of your business—and our system spiders out to discover hundreds of related search terms. It finds the questions your customers are actually asking, expanding from a single base word into a comprehensive map of market demand.
2. Commercial Viability Analysis
Data is useless if it doesn’t lead to revenue. Our tool analyses every potential keyword against two critical metrics:
UK Search Volumes: We look at strictly UK-based data to ensure we are targeting your actual local market, not global traffic.
CPC (Cost Per Click): We view the potential ad costs for keywords. High CPC usually indicates high “commercial intent”—meaning these are the words people use when they are ready to buy.
3. Precision Filtering
The internet is full of noise. To build a streamlined website, we have to cut the fat. Our tool allows us to apply rigorous filters to the raw data:
Smart Exclusions: We instantly strip out negative terms (like “free,” “jobs,” or competitors) that don’t align with your goals.
Volume Thresholds: We set limits (e.g., nothing lower than 100 searches/month) to ensure every page we build has enough traffic to justify its existence.
4. Semantic Grouping & Baskets
A spreadsheet of 2,000 keywords is overwhelming. Our system allows us to organise these terms into “keyword baskets”. We bunch relevant keywords into logical categories, ensuring that we can target multiple variations of a phrase on a single page without cannibalising your own rankings.
5. The Architecture Map
This is the Essential Marketer difference. We don’t just hand you a list of words. We assign your Keyword Baskets directly to a spider diagram plan of your website.
Transforming Keywords into Page Architecture
Our process goes beyond standard keyword research. We anchor comprehensive data to every single page, building a site navigation that is inherently optimized for search performance right from the start.
The Outcome: A Foundation of Truth.
Your website is built on certainties, not speculation. By the time design begins, we have a clear blueprint, confirming:
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The essential pages required for maximum reach.
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The core intent and answers for each piece of content.
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Reliable traffic potential for every new page.
Say goodbye to gut feelings and unnecessary pages. Welcome to data-driven confidence.