What does a local SEO audit include?
A local SEO audit is an essential process for any business seeking to improve its online presence within a specific geographic area. It involves a thorough examination of your website’s local search performance, identifying strengths and areas that require improvement. Understanding what a local SEO audit includes can provide valuable insights into how effectively your business attracts local customers.
This audit examines critical factors that influence your local search rankings, such as the accuracy of your business listings, your website’s optimisation, and customer engagement. Carrying out a local SEO audit ensures your business information is consistent across all platforms, which helps build trust with both search engines and potential clients.
A comprehensive local SEO audit typically begins with an assessment of your Google My Business profile, ensuring it is fully completed and optimised. It then reviews your website’s localised content, including keywords and meta tags that align with the services you offer in your area. The audit also evaluates your backlink profile, focusing on links from reputable local sources that can boost your authority.
Next, the audit checks for consistency in your Name, Address, and Phone number (NAP) across various online directories and citation sites. It investigates the user experience on your website, such as mobile responsiveness and site speed, which influence your search engine rankings. Finally, customer reviews and ratings are analysed to understand your business reputation and identify opportunities for improved engagement.
Understanding the inclusions of a local SEO audit empowers you to take informed steps towards enhancing your local search visibility. It acts as a roadmap, guiding improvements that can generate increased traffic, leads, and ultimately, sales. By regularly conducting audits, businesses stay competitive and relevant in an ever-changing digital landscape.
The benefits of a local SEO audit extend beyond search rankings. It helps create a more user-friendly website tailored to your local audience’s needs, fostering stronger community connections. Partnering with an expert for your local SEO audit ensures that all technical details are addressed effectively, maximising your chances of local success.
In summary, a local SEO audit is a vital tool for refining your business’s online presence. It encompasses a detailed review of your Google My Business, website content, citations, and customer engagement. Investing in a thorough audit lays the foundation for sustained growth and higher visibility within your local market.