How do I link my Google My Business to Google Ads?
Linking your Google My Business (GMB) account to Google Ads is an important step for businesses aiming to enhance their online presence and local advertising effectiveness. By connecting these two platforms, you ensure that your business information is accurate and up to date across your ads, making it easier for potential customers to find and engage with you. This integration also provides valuable insights into how your ads drive local traffic and leads.
Many advertisers overlook this connection, yet it significantly optimises your advertising strategy. When linked, you can create location extensions and local campaigns, allowing your ads to display your business address, phone number, and other details directly. This increases the chances of engagement from nearby customers looking for relevant services or products.
To link Google My Business to Google Ads, start by signing in to your Google Ads account and selecting the Locations’ tab. From there, choose Affiliate locations’ and click on Link your account’. Enter your GMB account details and request access if needed. Once verified, you can use location extensions in your campaigns, helping to boost local ad performance and drive more foot traffic to your business.
Connecting the two accounts not only enhances ad relevance but also improves reporting accuracy. You’ll be able to track which campaigns are generating in-store visits or phone calls sourced from your ads. This data allows you to better allocate your budget and refine your targeting strategies.
It is essential to keep your GMB listing updated with correct business hours, contact information, and photos, as this content will reflect in your ads. Maintaining consistency across your marketing channels builds trust with customers and elevates your brand’s credibility in local search results.
Overall, linking Google My Business to Google Ads equips you with powerful tools to increase visibility and attract local customers more effectively. By taking advantage of this integration, you can ensure your advertising campaigns deliver measurable results.
If you have yet to connect these accounts, consider doing so promptly to maximise your advertising potential. Should you require assistance, many resources and support options are available to guide you through the process smoothly and efficiently.