What is the difference between Google Business Profile and Google My Business Profile?
Understanding the distinctions between Google Business Profile (GBP) and Google My Business (GMB) is essential for anyone aiming to enhance their local online presence. Both platforms serve to connect businesses with customers via Google’s search engine and maps, but they differ in terms of interface and features. Clarifying these differences allows businesses to utilise the most effective tools for their marketing efforts.
Historically, Google My Business was the primary portal where businesses managed their online information, including opening hours, contact details and customer reviews. However, Google has rebranded and evolved this platform into Google Business Profile, streamlining the process and offering a more direct management experience through Google Search and Maps. This change aims to simplify local business management for users.
GBP integrates more seamlessly with Google’s primary services, enabling businesses to update information in real time and respond to customer reviews directly from search results. It offers enhanced features such as performance insights and messaging capabilities, making local engagement more immediate and efficient. While GMB still exists in some forms, GBP represents the future direction of Google’s local business services.
The fundamental difference lies in the platform’s accessibility and user experience. GBP enables business owners to manage their profiles without navigating away from Google Search or Maps, whereas GMB required a separate dashboard login. This reduces complexity and increases convenience. Additionally, GBP’s features are more focused on immediate customer interaction, reflecting changes in user behaviour and technology.
Adopting Google Business Profile as part of your local SEO strategy ensures your business remains competitive in an evolving digital landscape. Staying updated with these tools means better visibility and more control over your online reputation. Businesses should familiarise themselves with GBP’s capabilities to make the most of their local digital footprint.
In summary, Google Business Profile is the refreshed, streamlined evolution of Google My Business, designed to enhance usability and engagement. Both platforms share the core goal of helping businesses reach local audiences but differ in delivery and interface. Embracing GBP will help businesses adapt to current trends and maintain an authoritative online presence.