SEO Agency in Birmingham

How does SEO work?

SEO consists of a range of factors which can be very time consuming, this is why most businesses outsource SEO services to an agency. There are 200 known Google ranking factors, but some of the main factors of SEO are:

• Content
• Backlink profile
• Website speed
• On-page optimisation
• Website responsiveness

Content

It is important that your web pages have a good amount of relevant content on them, and that it includes the keywords that people are searching for. Content is very important for search engine optimisation, which is why we also offer an SEO copywriting service. Content on your website should be unique and written for a user to read, as opposed to keyword stuffed.

Backlink Profile

A backlink is when one website links to another website. It is important to have many good quality backlinks pointing to your website. When optimising your backlink profile we will disavow any harmful backlinks and keep all the natural backlinks. As part of our SEO strategy for your website we will work to gain strong backlinks to your website as well as increasing the amount of natural backlinks you have. It is important to obtain natural backlinks as part of the ethical SEO service that we deliver.

Website Speed

The speed of your website is an important ranking factor, as search engines want to serve users fast websites. If you have a slow website speed, your bounce rate is likely to be higher which will also have a negative effect on your rankings. Most mobile users bounce from a website if it takes more than 3 seconds to load.

On-page Optimisation

As well as having unique content that includes keywords, it is important to further optimise the page. It is vital to ensure you have keyword focused page titles, unique meta descriptions, headers inputted correctly, image alt tags, internal interlinking, a set URL structure and more.

Website Responsiveness

As the amount of users that are searching on mobile devices is increasing rapidly, it is important that your website is responsive on all sized devices.

Find out more about SEO by reading our guide.

When should I get SEO?

We believe that SEO is important no matter what stage your business is at.

If you are a business without a website, we can help you by building you a website that is built perfectly for SEO. We can then help you grow your organic traffic by implementing a full SEO strategy.

If you are just starting your business with a new website, we can help your website grow faster and assist you in generating leads as soon as possible. New websites can take a long time before search engines start to rank them, but our monthly SEO services will speed up this process and help you to start getting noticed.

If you are a business that has had a website for a number of years, you could still benefit massively from our SEO agency in Birmingham. We can improve the positions of keywords you currently rank for, as well as helping you rank highly for more relevant keywords. This will lead to an increase in organic traffic to your website.

Does SEO need monthly maintenance?

It is important that your website is updated regularly to maintain your search engine rankings and to keep driving organic traffic to your website. As the search engine algorithms are regularly updating, it is important to be working with an SEO agency that will monitor the Google updates and ensure your site benefits from them. Having your website’s SEO maintained monthly will allow you to grow your website month on month, as well as avoiding the possible negative effects of algorithm updates.

How can Essential Marketer help someone who is looking for SEO?

At Essential Marketer, we offer bespoke SEO services that are effective. If you are looking to increase the quantity and quality of your website traffic – contact us today to speak to an SEO specialist.

We can provide you with a free SEO audit using our bespoke SEO portal, we can outline all the areas of your website that are performing well, or need improvement, from an SEO perspective. Our team of specialists will give you recommendations on your website. Alternatively, you could attend our next insights into your website workshop.

We offer monthly SEO services to our clients on monthly retainers with no fixed contracts. We know that our work will drive positive results which will result in our clients continuing to use our services. All of our clients have a dedicated account manager that will have monthly planning and performance review meetings with them.

We also offer video SEO, white label SEO services and SEO consultancy services for those who are looking for them.