Case Study: Sharp
Sharp launched a new website in 2022, which initially resulted in a temporary drop in ranking keywords. This was largely due to the deliberate removal of irrelevant, consumer-focused terms that offered little commercial value.
We were tasked with taking charge of SEO strategy as part of the website rebuild.
The Solution
By strategically omitting the irrelevant keywords during the rebuild, we ensured the site focused only on high-value, commercially relevant queries, giving us a strong foundation to build upon. From there, we implemented an ongoing SEO strategy to expand the number of targeted keywords and improve their rankings, strengthening Sharp’s overall search performance.
Over our years of working with Sharp, we’ve built a strong backlink profile, made up of hundreds of high quality backlinks. As a result, their trust score has increased which has helped their overall keyword rankings. This also includes reaching out to Sharp’s partners and clients for case study backlinks from their website.
Additional work we did for the website included technical fixes and advising on improvements to increase the speed of the website. All of these fixes had a positive knock-on effect for the website.
Over the years of working with Sharp, we’ve developed a strong backlink profile comprising hundreds of high-quality links. This has strengthened their overall trust score and contributed directly to improved keyword rankings. Our work also included outreach to Sharp’s clients and partners to secure case study backlinks from their websites.
We additionally carried out a range of technical improvements and provided guidance on measures to enhance site speed. Together, these refinements delivered measurable improvements across the website’s performance.
The Reaction
“We have been working with Essential Marketer for many years now and could not be happier with the progress they have made with our website. They are clearly experts in their field and know exactly what they’re doing and because of this, the results they have achieved for us are amazing. We could not recommend them enough!”