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Case Study: Sayfa Systems

40%
increase in traffic
47%
increase in website leads
28%
decrease in bounce rate

The Project

Sayfa Systems came to us looking to improve their website traffic and increase leads. They also wanted help restructuring their website to provide a better user experience.

The Solution

Essential Marketer recommended a combined SEO and PPC strategy.

For SEO, this included rolling out targeted content informed by keyword research relating to specific products and solutions offered by Sayfa Systems. This was supported by an ongoing plan to strengthen their backlink profile.

For PPC, the initial focus was on Display ads. We created bespoke animated ads for remarketing to users who’d previously visited the site, and we also targeted audiences who had shown interest in competitor websites.

We also provided website development support, creating individual microsites for each product, to enhance user experience and improve navigation across the site.

The Reaction

“Essential Marketer obviously know their stuff but more than that they can put it across in terms which makes it all accessible and understandable. We have been working with Essential since March 2019 after attending their Insights Into Your Website workshop. We use a number of their services to include web development/design for 3 of our sites along with SEO, Re-Marketing and social Media. We have built up a fantastic rapport and the results Essential have achieved for us has reflected considerably in terms of results.

The Essential team are always happy to help and easy to talk to and certainly know their stuff We would highly recommend anyone other business wanting to seek a deeper insight into the success of their website.”

– Robert Hall, Marketing Manager

Ready to See Results Like These?

If you want a clear, measurable improvement in your online performance, our team can help you achieve the same level of progress. Speak with us today and start your own success story.