Case Study: Creditreform
The Project
Credit Reform started working with Essential Marketer in October 2018. Our focus was on increasing traffic to the site via both SEO and PPC.
The Solution
For SEO, we worked closely with the client to develop high quality, location-specific content that aligned with both user intent and local search demand. This included carefully researched copy designed to improve relevance in key geographic areas, strengthen local rankings and attract more qualified organic traffic. All content was supported by a strong, ongoing link-building campaign, focused on securing relevant, authoritative backlinks to increase visibility, trust and long-term search performance.
For PPC, we focused on targeting international debt collection services for UK businesses, building campaigns around high-intent keywords with clear commercial value. To maximise conversion rates, we created bespoke landing pages specifically tailored to each keyword theme, ensuring strong message match between ads and on-page content. This approach improved user experience, increased engagement and helped drive more qualified enquiries from paid search traffic.
The Reaction
“Creditreform has worked with Essential for several years and during this time they have helped us grow and transition so our digital marketing now contributes the majority of all new business leads. Oscar & his team have always provided excellent support going above and beyond to help improve our website content & online presence and continue to do so on a regular basis. Our monthly meetings always help us come up with fresh ideas to ensure we are always moving forward and looking at the next project once we hit our existing targets.
We would highly recommend Essential to any company looking to improve their online presence & generate leads from SEO / PPC and other resources available.”
— Sean Hemmings, Director