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The Project

MUMs approached us in November 2020 to set up and manage Google Ads for all the private clinic services they offer. The goal was to increase enquiries and consultation bookings. MUMs had an existing ads account but it was dormant.

We also recently started an SEO campaign.

The Solution

Two campaigns, one for Search ads and the other for Display ads. We worked closely with Stephanie to find and select the right keywords which matched perfectly with the services they offered, and user’s intent. This is a process which we have continued in order to further improve conversion rate over the past year.

We also set up a SMART Display Campaign to engage with audiences interested in private clinic services.

The Reaction

“Essential Marketer are experts and have transformed MUMS footfall with optimising traffic to our site.

  • Nothing is too much trouble.
  • They have that unusual personal approach that is so hard to find.

We have become heavily reliant upon their absolute “heads above the rest:”service and would not have the success we are enjoying without their wonderful input.

In a nutshell – World Class & Bespoke – Personalised Service from Oscar is amazing.”

Stephanie Byrom - Midlands Ultrasound and Medical Services

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