Website Migration

Change is inevitable, but how we manage change is what’s important. We have a 100% success rate with every web migration project we have managed – not only with keyword rankings intact once the web migration is complete and the new site is launched, but with an uplift in traffic too.

In business as in life change happens and is not always a bad thing! Websites are a great example of change in business; a change which if handled wrong, could spell disaster for the company’s rankings and ultimately sales and profit.

Companies decide to update their websites for lots of different reasons:

• Company Rebrand
• Update Technology
• Content Structure
• Just Fancy a Change
• Campaign Content

Whatever the reason for the change, your website is one of your company’s most valuable assets bringing sales through conversions through the traffic coming to your site and ultimately increased revenue – so web migration is something that shouldn’t be overlooked, but so often is.

Retain your rankings

Preservation of your site’s current rankings is a major factor to the ongoing success of your business.

Whatever the reason you choose to change your site it needs to be managed in a planned, structured way to make sure every last detail is taken into account, analysed and planned for in the new site’s structure, URLs and much more.

Tools

Most design agencies either don’t know why they should do website migration or know they should do it, but don’t have the knowledge, skills and time to do it.  That’s why we took the decision to build a tool to do the analysis work for us.  Without this tool it would take weeks, even months of manual checking for the smallest of websites.  From our tool’s analysis a plan is made of exactly what needs to be carried out before we are happy to go for launch.  If you like the sound of this and would like a demonstration of our tool, just let us know.

People

Of course it’s not all about technology; it’s this combined with the right skills which makes our website migration service stand out.  Our team has extensive experience in website migration having become specialists knowing how to manage projects to a successful conclusion.

Clients & Quotes

We’ve managed website migration from the smallest of websites through to sites containing thousands of pages; whatever the size of your site we can protect and enhance your search presence.

Our main challenge is to get buy in from you – the client not just in terms of understanding the need for the migration, but a time commitment; for us the better the client is engaged with the process the better they will understand the challenges and risks we face to ensure the smooth migration for their website.

For website migration to be truly successful we will set out our objectives at the start so the client knows what the process entails, what contribution they will need to make at what stage to ensure a successful migration and ultimately launch.

With this support we will make web migration a great success!

Timing

Another key factor to consider is timing. Timing is everything. If you are considering a website redesign or significant website structure changes, then consider the best time to do this; a time that would have the least impact on your business. All too often people want the relaunch of their new site to coincide with a major business event such as a conference or product launch, but these busy times should be avoided where possible.