Web Development Company near Birmingham

Challenging the norm

As an agency we weren’t happy going with the ‘norm’. Our experience with search marketing sets us in a great position to challenge the whole website design thought process. Rather than simply building a site that meets the needs of a brief, we turn everything on its head.

What is the audience?

Knowing your target audience will help you to focus on creating the right design for your new site. Personas can be a great way of identifying your ‘types’ of audience, but one of the best starting points is to look at your current clients. This will give you a valuable insight based on fact.

Fulfilling your audience

The next question to ask is how your target audience are likely to find you. How can you predict the keywords they will type into Google? We’ve all done it. Searched for something you want to find and the results don’t quite fit so you amend your search – that’s where our focussed approach to keywords comes in.

Cater for all devices

Any new site needs to work well across all devices. This is vital to the success of the new site and something which if overlooked could be the difference between success and failure of your new site and ultimately your business.

Results

Conversions! It’s as simple as that. Your website has a function to perform. You’ve invested a lot of time, effort and money and it needs to work for you and bring you conversions.

Kickstart Meeting

Our initial meeting will enable us to find out more about your company, values, culture, products and services – helping us to gain a greater insight of your company.

User/Audience

This initial phase is very much data gathering to give us in-depth research on how the existing site is being used, unless you are starting from scratch with a completely new site. Through target focus groups and user research we can start to build a picture of what’s really needed for the new site.

Site Structure

The next phase is the successful cornerstone to all new websites: keyword research and content planning. This dovetails really neatly into search marketing. Using our purpose built Website Wizard tool we will analyse your existing site’s strength.

Design

Once the initial phases are complete, the designing begins! Wireframes and mock ups will be sent to the client for approval. Once everything is approved, the build plan will be created to bring the new site to life.

Build

The build takes into account looking at the strengths of the old site and ensuring steps are put in place to properly manage the migration to the new site to ensure existing rankings aren’t compromised once the new site is deployed. The rest of this phase is taken up with testing and carrying out pre-launch checks.

Launch

Normally a nervous day, but for us knowing the foundations have been built right, it’s an exciting day for the team! Post launch checks are carried out in the days, weeks and months after the initial launch to monitor the new site’s stability and rankings. Full CMS training is included at this stage too.