The Project

To reduce PPC spend, increase website enquiries & outperform competitors in Google

Almost three years ago we successfully won a competitive tender to provide SEO to one of the largest independent insurance brokers in the UK. At that time PPC was dominating the client’s marketing budget, whilst the site’s Google rankings were ranking below their market competitors.

The Solution

Analyse, strategise & Implement

Initial analysis showed there were many reasons why the site had fallen behind its competitors in its most competitive markets. Initial analysis showed a huge amount of work needed on the site before our SEO backlinking campaign could begin. The client took the decision to start again with the site and we were chosen to redevelop it.

The new site was built from the start with the right keyword focus, ensuring the right content was in place to meet the needs of the keywords and that each page was perfect for SEO. Linkbuilding began and the rest is history! Within two weeks of the new site going live, not only were the rankings significantly improved, there was an overall increase in traffic across all sectors of their business of over 2.5%. Almost three years on and the online figures continue to dominate the client’s marketing activities.

The Reaction

No PPC budget & Year on year increase in traffic and conversions from Google

“Essential are the best company I have worked with. They work transparently, constantly looking at ways to improve our search rankings with bespoke monitoring tools, while keeping things simple for us to follow.

“Over the years we have maintained our positions across a range of search terms and seen a big increase in site visitors as a result. This has eliminated our dependency on pay-per-click and over-reliance on external lead generation.”

Bollington Insurance Brokers

Rachel Aston, Marketing and Communications Director