31st January, 2023

The current trend amongst businesses and SEO companies is AI-generated content. With this in mind, it’s not surprising that the global AI text generator market size is expected to reach $1 billion by 2028. But are these generators good for SEO? Or are they full of dangers that we should look out for? Let’s take a look at some of the cons.

The information may be incorrect.

The problem with AI generated content is that the software gets its information from other parts of the internet which it has previously read. Although this means it has a huge knowledge base, not all of this information may be correct in the first place. This may not be so much of an issue for the businesses who know their products/services and are able to proofread and fact check any content however, if the content is being created by a third party, there is the chance that it may be factually incorrect and shared online before being thoroughly proofread first.

Poor quality writing

AI content generators are essentially web scrapers which ‘read’ the internet and generate better quality content from many sources. The issue is, it cannot be certain that the content it gives out is always of better quality, and it may often fall short of being a high quality piece. As AI generators don’t actually understand the text that they read, they cannot always be certain of the quality it then regurgitates – small errors like misplaced statistics and sentences without flow can be common.

Algorithms devaluing your content

There is the chance that search engines may penalize AI generated content. Sites that tend to rank better are sites that have unique, informative content that will help the reader. As mentioned above, AI written content may be incoherent and factually incorrect due to the sources of its information. If this content then goes onto your site, the search engine can potentially find this content inaccurate and unhelpful which could lead to lower site ranking.

Lack of original and creative ideas

Since AI generated content uses content from other websites, it is inevitable that it creates content similar to what already exists online. This can become an issue for businesses who plan to stand out by using original, creative content. Original and creative content tends to be shared more frequently as it’s more engaging and then, in turn, this creates more brand awareness. This unique content can often come from thoughts, opinions and experiences – all of which the AI generator cannot write.

What does Google think of AI generated content?

In short, Google doesn’t like AI generated content and it puts it in the same category as spam. Content that has been generated by using AI can also be seen as auto generated content which is bad SEO practice. Auto generated content is actually against Google’s webmaster guidelines and can result in manual penalties.

However, Google hasn’t actually mentioned that it can detect AI generated content. At most, the web spam team has advised that they can find any low quality auto generated articles but this doesn’t necessarily mean your AI generated content will be penalized.

AI generated content can still be valuable to readers however, and not all AI generated content is bad. With this in mind, it’s always good to ensure your AI generated content doesn’t include any of the following:

  • Sounds robotic, like it was written by a non-humans.
  • Full of repeated words that read as stuffed.
  • Includes inaccuracies.
  • Plagiarism from other sources.
  • Doesn’t include any keywords.

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