30th May, 2013

In this article we aim to give you an insight into 5 social media marketing tips that you should be looking at when completing your social media campaign.

Update High Quality Content Regularly – SEO Social Content

I can’t begin to stress enough how important your content is.  As a company, we can’t stress how important it is! You’ve probably noticed a pattern amongst all the blogs we’re writing but there is a purpose. Having said that so many businesses are still yet to embrace the wonders of content whether that’s time or effort, but the difference if this was integrated into your marketing strategy could potentially be massive.  To demonstrate how this can make a difference, if you haven’t heard, we’re undergoing a live case study to write 200 blogs in 50 days, the results so far are quite fascinating.

Due to Google updates and regulations in place, it is more important than ever to get content right and not to let it affect you, your website or company. Google wants to see interesting, original, on theme and expert information from you as a user. Our advice would be to start by writing one new 1000 word article every week. So that’s four a month.  Be sure to make your article title SEO friendly, use keyword research (Google Analytics) to see what topics/titles to choose and base your theme around that.  We say it takes roughly one may be two hours to write an article, then half an hour to proof read it, so unless you have the resources, we wouldn’t recommend getting snowed under with 200 articles in 50 days!

Social Media Calls to action!

There might be times where you are effectively completing the above (content marketing). If you’ve ever noticed why some of your users might not be engaging with your content, it could be because your calls to actions either aren’t there or are in the wrong places. A call to action is where you want your reader or engaged audience, once they’ve seen the first part, to take on the next step. It’s the destination which you choose. So for example, your call to action may be to what we call the ‘Money Page’ or your enquiry page, therefore, you need users to be able to access that with ease.

Make sure that your message is right in terms of attracting people to the next steps.  Ask yourself, ‘what does the reader want, what’s in it for them?’ You’ve got to offer some incentive for the calls to action to be a part of your social process. Imagine you’ve just been alerted via email that you’ve legitimately won a Ferrari from a competition you entered a few weeks ago. Yet you look at the email, there’s no number to call, no email to mail and no directions to claim your prize, I’m sure it would be pretty frustrating!

Target your audience

Again, there may be times where you think, ‘why aren’t people engaging with me?’ If this is the case then you may want to look at reviewing how you target your audience.  As an example we could look at Twitter. Are you following too many people with not many of them following you back? If that’s the case then you might want to look at this more in depth. People who you follow, who don’t follow back is pretty much pointless as you need users to engage with you. Use tools such as Socialbro to refine and nail down your true target audience. The search boundaries are limitless with SocialBro. Get rid of the people/companies who don’t follow you back and start searching for new potential followers who are likely to engage with what you’ve got to say.

Engagement levels vs Messages and Shares

It’s all good and well when you’ve got 10 messages or updates going out a day, but are the engagement levels reflected in the hard work you’ve put in scheduling all your shares and tweets? Your engagement/message frequency shouldn’t be too far apart from each other. If you’re sending out way more tweets than you’re actually talking to people, then you could be missing out on potential engagement activities. It works the same the other way round, if you’ve got massive amounts of conversations and engagement levels, yet only tweeting or sharing once a day, then you might want to think about increasing your sharing activity! Tools like Sproutsocial can provide companies with that extra bit of useful information, including how many tweets and posts you’ve sent out compared to the engagement level return. As well, how many people or companies you have followed compared to how many people have followed you.

Analyse- review revise and refresh!

After a one to three months, I like to look over what’s been said and what activity actually happened. To remember the process I think in my head, ‘right it’s time to review, revise and refresh’. To review, you’re effectively evaluatating your campaign, what went well and what was not so well? Which shortened URL links got the most clicks?  To revise, you’re looking at what you have reviewed and make a correct decision on what to alter in order to make the campaign better the next time you come to do it. For example there might have been a particular tweet that got the most retweets and engagement. You have to then look at that, think why, and may be see if you can use that process again on another campaign for several tweets. To refresh you’re collecting all the data from reviewing and revising and integrating it with a new campaign. If things are going well and results are flying through, why stop there? Look to expand and take it to the next level!


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