We are offering a free insights workshop that will provide powerful insights into your website and show you how to use them to take your website traffic to the next level.
UPCOMING EVENTS:
Next July / August – to be confirmed.
To book, contact Emily Taylor: emily@essentialmarketer.com / 0121 667 8785
What Happens on the Day
Online has never been as important as it is right now, so ensuring your online presence is in the top pages of Googles we see as a priority!!!
What you will learn:
- No cost involved
- Monthly estimated traffic to your site
- Overall site structure
- Page titles / Meta descriptions / H1's, H2's
- Your top keyword in Google
- Competitor comparison analysis
- Page speed analysis between you and competitors
- Content analysis
- Backlink profile overview
- Trust score of your site
- Mobile and tablet-friendliness
- Planning, building, producing, and converting
What you will receive:
- Steve Feeney teaching and talking through SEO strategies, industry secrets, and how to move your website to the next level -- Ultimately, how to get your website onto page 1 of Google!
- Opportunity to have a one-to-one meeting with one of our SEO Consultants -- On the day, OR at a time and date to suit you
- Access to our bespoke portal after the workshop
We explain these insights and show you how to use them to take your website and digital marketing to the next level.
Overview
These events are a cumulation of all things SEO. Being a full service agency we have access to tools and data that are usually kept behind closed doors. We are giving you access to these tools, explaining the data and helping plan how to take get your website onto page one of Google.
Hands On
The sessions are very hands on: we share the latest digital industry secrets, explain the theory behind SEO strategies, and give you practical actions on how to increase traffic to your website.
Agenda
Planning
Before you attend one of our events we will use our bespoke tools to conduct all the necessary research including keyword and competitor research. With the additional access of usernames and passwords, webmasters and analytics, we will audit your site before you attend and make sure everything is setup correctly so you can get the most benefit from the event. After all the key to any strategy is ensuring the focus is right from the beginning.
Building
If your website is in need of a new build our team are able to help. They specialise in making sure that your site is designed to your needs. If you have an existing site they will use our migration tool to ensure any credibility is carried over to the new site so rankings and traffic is maintained. They work together with our digital marketers to ensure the SEO is built into the site and advise you on the most effective action to take. We also offer post build services such as general maintenance, CMS updates and security.
Producing
We help create content that targets consumers at each stage of the purchasing journey so every opportunity is maximised. All content is optimised to include internal hyper-links so users are enticed to click through your website. Whilst on-page meta data such as page titles are also optimised to encourage users to click through on search results.
Converting
Conversion is tracked through the use of in-page analytics where we monitor user interaction and track where traffic is coming from. Tasks such as making sure your site is mobile optimised is particularly important with the fluctuation of mobile traffic in recent years. When we build a website we consider this from the offset, making sure there is ease of navigation for users and strong call to actions.
Don’t just take our word for it – read our attendees reviews
“There’s nothing scarier than the three letters S E O. Especially for a small- to medium -sized business. So, it was a relief to attend the workshop day at Essential Marketer. The MD, Steve, spent the morning shining a light on the ‘dark arts’ and giving the group a clearer understanding of how SEO actually works. This included straightforward strategies for planning content that will make a difference. He also unmasked backlinking, which is often portrayed as more complicated than quantum physics. It was a real eye-opener. I feel positive about going forwards with improving the company website. The afternoon’s one-to-one session with one of Essential’s experts gave me a great opportunity to go into more detail. It was great to see how the theory could be put to work on our website and where we can make easy gains. Really useful day. Thanks everyone at Essential (especially for the goody bag)!”
James Mason – Purple Frog Property
“I attended the Essential Marketer SEO Workshop and found the session very interesting and useful. We spent some time going through the delegates’ websites using the agency’s online platform – which seemed very simple to use. We then had one-on-one sessions with an Account Manager to run through how our individual websites were performing and they highlighted areas of improvement. For Johnsons we discussed backlinks, website page headings and creating specific content – all of which I understood and found relevant. The team was friendly and approachable and I would consider using them as a SEO agency to help me improve the websites I manage.”
Kate Kinson – Johnsons Coaches
“We’d like to thank Essential Marketer for inviting us to their recent website insights workshop. From SEO basics to an in-depth look at our own website using Essential Marketer’s in-house tools, we learnt a lot from the session. It was particularly helpful to engage with other marketers attending the workshop and review each other’s websites together. We’d recommend the workshop to anyone who has an interest in improving organic traffic to their website.“
Rob Tribe – University of Gloucestershire
“The Insights Workshop was incredibly helpful. There are lots of blurred lines in the world of SEO and the session helped cut through all of that. It really opened my eyes into the workings of Google and how many things can be done to get your on and offsite SEO working to maximum benefit. The afternoon session, with an SEO Consultant, was particularly helpful. We spent time working through our site’s keywords and I was able to take away some quick wins to get us started back in the office. I’d highly recommend the day, even if you think you are already well versed in SEO as there’s always something new to learn!”
Louise Roden – Anthony Collins Solicitors
“I thought I’d give the workshop a try, hoping to pick up one or two tips. What I received was a gold mine of useful information – time very well spent. I learnt about the latest SEO developments, a logical website structure and the best free web analytics tools. If you’re looking for more confidence in your digital strategy I would recommend attending this event.”
Hazel Lowe – Astec Solutions
