Increase in traffic from all channels (SEO, PPC and Display)
More leads from the website
Decrease in Bounce Rate from 66% to 33%
Sayfa System came to us looking to improve their website traffic and increase leads. They also wanted help restructuring their website to provide a better user experience.
Essential Marketer proposed SEO and PPC (Search and Display advertising).
SEO involved rolling out content based on keyword research around the products and solutions Sayfa Systems offer, along with an ongoing strategy to improve their backlink profile.
PPC initially focused on Display Ads, serving bespoke animated ads to users who had previously visited their website (Remarketing), and also targeting users who ad shown interest in Sayfa Systems competitors websites (Competitor Remarketing)
We also provided website development support to split each product Sayfa Systems offer into their own “microsites”, to improve user experience.
Essential Marketer obviously know their stuff but more than that they can put it across in terms which makes it all accessible and understandable. We have been working with Essential since March 2019 after attending their Insights Into Your Website workshop. We use a number of their services to include web development/design for 3 of our sites along with SEO, Re-Marketing and social Media. We have built up a fantastic rapport and the results Essential have achieved for us has reflected considerably in terms of results. The Essential team are always happy to help and easy to talk to and certainly know their stuff We would highly recommend anyone other business wanting to seek a deeper insight into the success of their website.
Robert Hall, Marketing Manager