Visitors & behaviour

What people actually do on the website — where they hesitate, where they give up, and which businesses are showing real interest.

Unique visitors

5,940

+13.8%71% new, 29% returning

Engaged sessions

3,942

+9.1%54% of all sessions

Average time on site

2m 41s

+6.2%vs previous period

Average scroll depth

62%

-2.4%How far down a page people get

Enquiry form funnel

Where people drop out of the contact form.

Viewed form640

Started form118 · 18% of previous

Reached message field84 · 71% of previous

Submitted47 · 56% of previous

60.2% of people who start the form never finish it

Friction points

Signals from session recordings and heatmaps.

Rage clicks on the non-clickable gallery image
/commercial-flooring
Medium
Dead clicks on the map before it loads
/contact
Low
38% abandon at the budget dropdown
/office-fit-out
High
Only 41% scroll past the second case study
/case-studies
Low

23 rage clicks41 dead clicks214 recordings captured

Common journeys

The routes people take before they enquire.

Google Ads → Office Refurbishment Birmingham → Contact → Enquiry
42 sessions7 enquiries
Organic → Office Fit-Out → Case Studies → Contact
61 sessions6 enquiries
Organic → Insights guide → Office Refurbishment Birmingham
88 sessions3 enquiries
Google Business Profile → Home → Contact
37 sessions5 enquiries
Direct → Home → Office Partitions → Exit
54 sessions0 enquiries

Most engaging content

Pages that hold attention longest.

Heatmap preview

Where people click and how far they scroll on the Office Refurbishment Birmingham page.

Click map

Above the fold100% reach here

Services section78% reach here

Case studies54% reach here

FAQs38% reach here

Enquiry form31% reach here

Only 31% of visitors reach the enquiry form. Moving a short form higher up the page is the single biggest conversion opportunity on this page.

Session recordings

Summarised so you do not have to watch them all.

Returning visitor, Solihull
6m 12s · 7 pages
High intent
Compared three case studies then started the enquiry form but stopped at budget.
New visitor, Birmingham
3m 44s · 4 pages
High intent
Arrived on a Google Ads click, read pricing section twice, called the tracked number.
New visitor, Coventry
1m 02s · 2 pages
Low intent
Looked for a careers page, left quickly.
Returning visitor, Walsall
4m 30s · 6 pages
Medium intent
Downloaded the fit-out guide and revisited the partitions page.

Businesses visiting your website

Identified from business broadband addresses. Indicative only, and dependent on visitor consent.

Indicative · consent dependent

Company	Industry	Size	Location	Visits	Pages	Engagement	Apparent interest	In CRM	Suggested next step
Novara Healthcare Group	Healthcare	250-500	Birmingham	4	9	92	Office Refurbishment	Yes	Already an open opportunity — call to reference the pages they viewed.
Cranmore Technologies	Technology	50-100	Solihull	3	6	81	Office Fit-Out	No	Add to CRM and send the fit-out guide.
Waterfield Insurance Brokers	Insurance	100-250	Coventry	2	5	74	Office Partitions	Yes	Nurture — lease renewal due in six months.
Highfield Education Trust	Education	500+	Wolverhampton	2	4	68	Commercial Flooring	No	Research procurement route before contacting.
Elmdon Aviation Services	Aviation	100-250	Birmingham	3	7	77	Dilapidation Works	No	Add to CRM, lease end likely driver.
Regent Court Chambers	Legal	50-100	Birmingham	1	3	54	Office Furniture	Yes	Low priority, keep monitoring.

Company identification recognises the business, never an individual. It only works where a visitor browses from a business network and consents to analytics cookies.

See how this could work for your business

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