Marketing
Every channel in one place. Traffic, enquiries, qualified leads, sales and the true cost of each one.
Connected data sources
Everything below is combined from these services. In this demonstration all of them return simulated data.
Filters
Narrow every chart and table on this page.
£145.31
£226.83
£2,325.00
14.9 : 1
Channel performance
The full picture for each marketing channel over the last 30 days.
| Channel | Sessions | Enquiries | Qualified | Sales | Revenue | Spend | Cost per enquiry | Return |
|---|---|---|---|---|---|---|---|---|
| Organic search | 4,180 | 26 | 18 | 2 | £142,000 | £1,900 | £73.08 | 75 : 1 |
| Google Ads | 940 | 19 | 12 | 1 | £96,000 | £6,450 | £339.47 | 15 : 1 |
| Direct | 1,190 | 4 | 3 | 0 | — | — | Free | — |
| Google Business Profile | 520 | 7 | 5 | 0 | — | £250 | £35.71 | — |
| Referral | 310 | 5 | 2 | 1 | £46,000 | — | Free | — |
| 160 | 3 | 1 | 0 | — | £700 | £233.33 | — | |
| Total | 7,300 | 64 | 41 | 4 | £284,000 | £9,300 | £145.31 | 30.5 : 1 |
Traffic by channel
Sessions in the last 30 days.
Sales and revenue by channel
Only channels that produced won work appear here.
Month on month
Enquiries and qualified leads over 12 months.
Year on year
This year against the same months last year.
Attribution
First touch introduced them; last touch is what they clicked before enquiring. Assisted conversions touched more than one channel.
First touch
Last touch
37%
of enquiries involved more than one channel. Typically someone finds you in organic search, returns via Google Ads, then enquires directly — which is why the last click alone is misleading.
Enquiries changed 23.1% against last month.
See how this could work for your business
Essential Marketer builds the website, runs the marketing and connects it to your sales
- Design and manage your website
- Deliver SEO that earns enquiries
- Manage Google Ads properly
- Produce content your buyers trust
- Configure the CRM around how you sell
- Connect marketing spend to won work
- Expand into a full Business Operations System