Essential Marketer activity

Complete visibility of what your agency has done, what it is doing and what it proposes next — with the evidence attached.

Tasks completed

This month

In progress

vs previous period

Awaiting approval

Needs a decision from you

Planned

vs previous period

Time invested

31.5 hrs

Across the retained team

Completed this month

Work finished and its measured result.

Added 14 negative keywords covering recruitment searches
Google Ads · Tom Alderton · 19 Sept 2026 · 1.5 hrs · Office Refurbishment Birmingham
Complete
Result
Estimated £120 per month of wasted spend removed
Evidence
Search terms report
Next step
Review again in two weeks
Added a sticky enquiry bar to all service pages
Website · Dan Whitmore · 17 Sept 2026 · 3.5 hrs · 6 service pages
Complete
Result
Form starts up 12%
Evidence
PostHog funnel
Next step
Test wording variations
Added FAQ structured data to six service pages
Technical · Priya Raghavan · 12 Sept 2026 · 2.5 hrs · Service pages
Complete
Result
Two FAQ rich results now appearing
Evidence
Search Console enhancements
Next step
Extend to location pages
Rebuilt the partitions ad group around exact match
Google Ads · Tom Alderton · 9 Sept 2026 · 3 hrs · Office Partitions
Complete
Result
Cost per enquiry down from £410 to £280
Evidence
Campaign comparison
Next step
Apply the same structure to flooring
Quarterly review with Michael and Laura
Strategy · Steve Feeney · 6 Sept 2026 · 2 hrs · Account
Complete
Result
Agreed Q4 focus on fit-out enquiries
Evidence
Meeting notes
Next step
Q4 plan issued
Compressed case study imagery and enabled modern formats
Website · Dan Whitmore · 2 Sept 2026 · 2 hrs · /case-studies
Complete
Result
Largest Contentful Paint 2.6s to 1.9s
Evidence
Core Web Vitals report
Next step
Apply to insights images
Published the Solihull location page
Content · Chloe Barnes · 29 Aug 2026 · 5 hrs · /solihull
Complete
Result
14 organic sessions in three weeks
Evidence
GA4 landing page report
Next step
Add a Solihull case study
Fixed duplicate titles on two fit-out pages
SEO · Priya Raghavan · 26 Aug 2026 · 1 hrs · /office-fit-out
Complete
Result
Impressions up 9%
Evidence
Search Console
Next step
Monitor

In progress

Live work with an expected outcome.

Added internal links from three pages to Commercial Flooring
SEO · Priya Raghavan · 18 Sept 2026 · 2 hrs · /commercial-flooring
In progress
Result
Awaiting re-crawl
Evidence
Crawl comparison
Next step
Check positions in two weeks
Jewellery Quarter case study in production
Content · Chloe Barnes · 20 Sept 2026 · 3 hrs · /case-studies
In progress
Result
Photography booked for Thursday
Evidence
Content calendar
Next step
Draft for review next week

Awaiting your approval

Nothing goes live until you say so.

Drafted the 2026 office refurbishment cost guide
Content · Chloe Barnes · 14 Sept 2026 · 6 hrs · /insights
Awaiting approval
Result
Awaiting client approval
Evidence
Draft document
Next step
Publish once approved

Planned

Scheduled for the coming weeks.

Planned: launch a dilapidations campaign
Google Ads · Tom Alderton · 25 Sept 2026 · 0 hrs · New campaign
Planned
Result
Awaiting budget approval
Evidence
Proposal document
Next step
Client decision

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