Good morning, here is how the business is performing
Everything on this screen covers the last 30 days and is compared with the 30 days before it. Click any card to see the detail behind it.
7,300
64
41
12
4
£9,300
£145.31
£1,284,000
£284,000
30.5 : 1
What needs attention?
Six things worth acting on today, most urgent first.
- Open enquiries
Three new enquiries have not been contacted
Contacting within an hour roughly triples the chance of winning the work.
- Open quote
A £132,000 quote needs following up
Cranmore Technologies has viewed Q-3107 three times but not replied.
- Review campaign
Google Ads budget is pacing 11% above target
At this rate the month will finish £710 over. Tom has proposed a reallocation.
- See SEO plan
Commercial Flooring has lost rankings
Down from position 7 to 11. Internal linking work is already in progress.
- Review pages
Two pages have falling conversion rates
Commercial Flooring and About. Both changed layout last month.
- Review content
Four content recommendations are ready for approval
Approving today keeps the October publishing schedule on track.
Essential AI weekly summary
Written in plain English every Monday morning.
A strong week: enquiries are ahead of target and the pipeline grew by £142,000.
What improved
- Enquiries reached 64 over 30 days, up 23% on the previous period.
- Organic search delivered 26 enquiries, the highest figure this year.
- The new refurbishment advert lifted the click rate from 3.2% to 4.1%.
What declined
- Commercial Flooring slipped from position 7 to 11 in Google.
- The flooring page conversion rate fell from 3.1% to 2.0% after a layout change.
Opportunities
- The Birmingham refurbishment page sits third. Reaching the top two would roughly double its clicks.
- Six identified companies visited repeatedly without enquiring — worth a proactive call.
Recommended actions
- Contact the three new enquiries today.
- Approve the four content recommendations.
- Agree the £300 budget move from Remarketing into the refurbishment campaign.
Completed by Essential Marketer
- 14 negative keywords added, saving an estimated £120 per month.
- FAQ markup added to six service pages.
- Two new case studies drafted and awaiting approval.
Website traffic over 12 months
Sessions split between organic search and paid advertising.
Conversion funnel
From visitor to signed project.
People who reached the website
Spent time or viewed several pages
Began a form or tapped to call
Forms, calls and messages
Genuine commercial opportunities
Priced proposals sent
Signed and scheduled
Leads by service
Which services buyers are asking about.
Leads by location
Where enquiries are coming from across the West Midlands.
Where the credit belongs
First touch is what introduced someone to you; last touch is what they clicked before enquiring.
First touch
Last touch
See how this could work for your business
Essential Marketer builds the website, runs the marketing and connects it to your sales
- Design and manage your website
- Deliver SEO that earns enquiries
- Manage Google Ads properly
- Produce content your buyers trust
- Configure the CRM around how you sell
- Connect marketing spend to won work
- Expand into a full Business Operations System