Google Ads

Paid search performance, all the way through to qualified leads and won work — not just clicks.

Spend

£6,450

+7.9%Monthly budget £6,750

Clicks

860

+11.4%32,150 impressions

Click-through rate

2.67%

+3.1%vs previous period

Average cost per click

£7.50

-2.8%vs previous period

Enquiries

+18.8%Conversion rate 2.21%

Cost per enquiry

£339

-9.2%vs previous period

Cost per qualified lead

£538

-12.4%vs previous period

Return on ad spend

14.9 : 1

+21.6%1 sale worth £96,000

What needs your attention

Alerts raised automatically and reviewed by your account manager.

Search term creating irrelevant traffic
'office refurbishment jobs birmingham' has cost £148 with no enquiries. Recommend adding 'jobs', 'vacancies' and 'careers' as negatives.
Office Refurbishment Birmingham is limited by budget
Pacing 11% above target and losing 18% impression share to budget. Recommend moving £300 from Remarketing.
Landing page conversion rate has fallen
/commercial-flooring has dropped from 3.1% to 2.0% since the form was moved below the fold.
Strong keyword could take more budget
'office refurbishment birmingham' converts at £260. Raising the bid 15% should add 2-3 enquiries a month.
Conversion tracking health check
All four conversion actions recorded in the last 48 hours. No action needed.

Budget pacing runs from the start of the month.

Campaign	Status	Spend	Budget used	Clicks	Enquiries	Qualified	Cost per enquiry	Revenue
Office Refurbishment Birmingham	Limited by budget	£2,180	91% of £2,400	292	7	5	£311	£96,000
Commercial Fit-Out	Active	£1,520	101% of £1,500	186	4	3	£380	—
Office Partitions	Active	£890	99% of £900	124	3	2	£297	—
Commercial Flooring	Active	£740	93% of £800	101	2	1	£370	—
Brand Campaign	Active	£420	93% of £450	98	2	1	£210	—
Remarketing	Active	£700	100% of £700	59	1	0	£700	—

Ad group	Campaign	Clicks	Spend	Enquiries	Cost each
Refurbishment — exact	Office Refurbishment Birmingham	164	£1,280	5	£256
Refurbishment — phrase	Office Refurbishment Birmingham	128	£900	2	£450
Fit-out — exact	Commercial Fit-Out	102	£860	3	£287
Cat B fit-out	Commercial Fit-Out	84	£660	1	£660
Glazed partitions	Office Partitions	78	£560	2	£280
Acoustic partitions	Office Partitions	46	£330	1	£330
Commercial flooring	Commercial Flooring	101	£740	2	£370
Brand terms	Brand Campaign	98	£420	2	£210
Site visitors 30 days	Remarketing	59	£700	1	£700

Work already completed by your Essential Marketer specialist.

Added 14 negative keywords around recruitment terms
18 Sept 2026 · Tom Alderton · Wasted spend down an estimated £120 per month
Rebuilt the partitions ad group around exact match
14 Sept 2026 · Tom Alderton · Cost per enquiry down from £410 to £280
New responsive search ad for refurbishment
9 Sept 2026 · Tom Alderton · Click rate up from 3.2% to 4.1%
Location bid adjustments for Solihull and Coventry
2 Sept 2026 · Tom Alderton · Two extra qualified leads

Waiting for your approval.

Move £300 of monthly budget from Remarketing to Office Refurbishment Birmingham, which is losing 18% impression share.
Add 14 recruitment-related negative keywords across all campaigns.
Move the enquiry form back above the fold on the Commercial Flooring page.
Test a new advert focused on fixed-price quotations for the fit-out campaign.

See how this could work for your business