We delivered both direct and instructional support across a number of on-page issues, alongside a targeted backlink campaign. We also worked closely with Alison and the BooksForTopics team, who had already produced excellent written content, to further enhance existing pages, and create new content to support wider growth.
Case Study: BooksForTopics
115%
increase in keywords on page 1 of Google
152%
increase in organic traffic
39%
increase in referral leads
The Project
We first spoke with BooksForTopics in June 2023. Six months prior, the website had been rebuilt and replatformed onto WordPress by Mel and the team at Speckled Frog. The site’s traffic level was already good; our task was to take the site’s traffic up to 11.
The site was built to provide maximum flexibility, so that BooksForTopics could easily add new pages, booklists, and printables. We needed to ensure that the site would be capable of growing in scale alongside the company itself. This also provided the added benefit of making SEO-related updates far easier to implement.
The Process
The scale of the BooksForTopics site shouldn’t be understated; it’s a large and complex site. As such, close co-operation with Mel at Speckled Frog was needed to resolve a number of technical SEO issues. This would also lead to an increase in the number of pages in Google’s index, and help improve navigability.
Through our keyword research, we identified a number of potential new landing pages related to searches around children’s ages, which complemented the existing pages based on year groups.
Upon project completion, the site was receiving over 25,000 visitors per month, way up from the starting point of ~11,000. And it was ranking for over 10,000 keywords, with more than 1600 on page 1 of Google.
The Reaction
“The BooksForTopics site provides booklists for schools and children’s reading resources, which are a hugely valuable source of information for teachers and parents. We are thrilled that the SEO growth enables more users than ever to access the wealth of resources provided on the site in order to positively impact children’s learning in classrooms and homes.”
– Alison Leach, Director at BooksForTopics